Committed to bringing empathy to business.

Strategy. Analytics. Growth.

Our Vision

We embed empathy into the world’s biggest companies to drive their growth. Empathy drives more loyalty, productivity and engagement from your customers and employees. Our programmes operate from the boardroom to the showroom.

Our Story

When we started in 2010, Lady Geek focused on female customers and employees in tech. We found that the key factor driving the gender divide in the tech industry is empathy. We now specialize in embedding empathy into corporations across all industries, for tangible, measurable impact on your employees, customers, and the public at large. Whilst some clients ask us to focus on women only, our empathy programmes are effective with both women and men.

Our Approach

We define empathy as the cognitive and emotional understanding of others’ experiences, resulting in appropriate action. We measure empathy levels across your business to identify where the empathy deficit lies, improving customer and employee satisfaction, as well as public perception on social media. 

  • “Empathy is the fusion of logic and emotion to deliver a truly remarkable customer experience in our dealerships.”

    Andy Palmer, CEO of Aston Martin
  • “The Lady Geek Empathy Programme is much more than a makeover. It has given pride and empowerment to my staff, as well as having a positive impact on our customers.”

    Richard Rhodes, Head of Business at the Lexus Leicester showroom


We are the first company to measure empathy in business, having developed the Empathy Brand Index and the Empathy Social Index.

Our indices provide companies with an ‘empathy quotient,’ which is calculated by combining employee satisfaction, customer satisfaction and empathic engagement on social media.

Our Empathy Indices were launched in the Harvard Business Review  and it has since been featured in the FT and the Sunday Times.


Our team of trained empathy experts measure and diagnose where the biggest empathy deficit is in your company and help you close it.

Applying our E.R.A methodology we help you ensure you are delivering Emotion, Reassurance and Authenticity across all your channels, which is essential for driving commercial success. We are experts in:

Empathic Culture

Is your internal culture a place where your staff can flourish and feel like they belong to a bigger vision?

Empathic Retail

Are you delivering the most empathic experience for your customers?

Empathic Product Design

Are you building empathy into the design of your products to ensure a deep understanding of the problems and realities of their lives?

Empathic Communications

Is the language you use showing empathy into your customers lives?

Little Miss Geek – Our Social Enterprise


To inspire young women to become tech pioneers – we want the next Mark Zuckerberg to be female.


The Little Miss Geek book explores why many women want to consume not create technology and provides practical solutions to bridging the gender gap within the industry.


Our #HERinHero celebrates women who are carving their own path in male dominated industries and acting as inspiring role models for the next generation.


Over 5000 students have taken part in our programme and we have increased the number of girls taking Computer Science GCSE by 52% at a girls school in London.

Who we’re working with

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Get in Contact


For new business, recruitment and speaking engagements contact

Join Us

We like meeting smart, proactive people who share our passion in innovating the world of business. Let’s have a chat @ladygeek

Lady Geek HQ – London

Lady Geek, 800 Highgate Studios,

53-79 Highgate Road, London NW5 1TL

Lady Geek – Sydney