Strategy. Analytics. Growth.

We embed empathy into companies.

Our Vision

We embed empathy into the world’s biggest companies to drive their growth. Empathy drives more loyalty, productivity and engagement from your customers and employees. Our programmes operate from the boardroom to the showroom.

Our Story

When we started in 2010, we only focused on female customers and employees in tech. We have since grown to specialise in the car and finance sector. Whilst some clients ask us to focus on women only, our empathy programmes are effective with both women and men.

Our Approach

We define ‘corporate empathy’ as your impact on your customers, your clients and on social media. We diagnose and measure empathy levels across your business and identify where the empathy deficit is in your organisation. 

  • “Empathy is the fusion of logic and emotion to deliver a truly remarkable customer experience in our dealerships.”

    Andy Palmer, CEO of Aston Martin
  • “Empathy allows you to understand what consumers want, and giving consumers what they want is the secret to winning in business.”

    Richard Reed, Innocent Co-Founder

Empathy is the most important
metric in business

Customers demand a human face from the brands they interact with. Companies can no longer just provide goods and services, they are expected to deliver their messages with humanity and authenticity. We are the first company to measure empathy. We launched our first empathy index in the Harvard Business Review and it has since been featured in the FT and the Sunday Times.

Impact of our Empathy Programmes


We have increased customer satisfaction by 6% in 6 weeks through our empathy sales training programme for a Spanish mobile operator.


We have increased Net Promoter Score by 8% for a UK mobile operator by implementing our empathy retail intervention programme.


We are working with one of the world’s most prestigous car brands to bring empathy into product design.


We are bringing more empathy into the brand and showrooms of a luxury automotive brand.


We created our leadership empathy training programme with global CEO’s which is now part of the global leadership training programme for a mobile operator.


We changed the tone for a high profile campaign for the world’s most successful cosmetic company using empathetic language.

Little Miss Geek


To inspire young women to become tech pioneers – we want the next Mark Zuckerberg to be female.


The Little Miss Geek book explores why many women want to consume not create technology and provides practical solutions to bridging the gender gap within the industry.


Our #HERinHero celebrates women who are carving their own path in male dominated industries and acting as inspiring role models for the next generation.


Over 5000 students have taken part in our programme and we have increased the number of girls taking Computer Science GCSE by 52% at a girls school in London.



Who we’re working with

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Get in touch


For new business, recruitment and speaking engagements contact

Join Us

We like meeting smart, proactive people

who share our passion for all things geeky.

Let’s have a chat  @ladygeek

Our Offices

Lady Geek – London

Lady Geek, 800 Highgate Studios,

53-79 Highgate Road, London NW5 1TL

Lady Geek – Sydney