As a business owner, you must know the importance of having a website for your brand, one that you can use for connecting with your clients. However, in order to impress them and showcase your brand in the right way, one of the most important things that you can ensure is to properly design your website. A well-designed website can create brand awareness and also provide prospects to a business that could be converted into customers. A combination of CRM data and website data could do wonders. There are some useful online certifications like those provided by Intellipaat which helps professionals understand this importance.
To be completely honest, it’s never easy to set up a site, especially if you want to implement specific features that’ll help you gain visibility in the search engine. Luckily, we have compiled a list of 8 web design tips & tricks that you could use to impress your current and future clients:
1. It Shouldn’t Be Too Complicated
One of the first tips that you should definitely follow is the fact that you shouldn’t overcomplicate your web design. What does this mean? Well, it means that your site must be simple. Hence, you might want to avoid implementing things such as pop-up ads, colors that aren’t complimentary, as well as scrollable banners. If you do add these things into your design, it’ll distract visitors from your brand – which is something you’ll want to avoid.
Instead of these things, you’ll want to make it as simple as possible, mostly because this will allow the visitors to easily find what they’re looking for, but more importantly, they’ll focus on your brand, meaning that you could end up gaining new clients and making more sales. So, when you’re designing your site, ensure that it can be easily navigated, the colors must be complementary, and it also needs to be readable – which is why you should choose an appropriate and clear font.
2. Be Careful About The Plugins You Opt For
If your objective is to have an organized site, another thing that you need to pay attention to is the plugins. This implies that you need to choose something that’ll suit the needs you have. For instance, if you run an E-commerce store, you should use a plugin that’ll allow you to manage and organize the orders you have. On the other hand, if you offer some services to people, choose a plugin that’ll allow them to choose several payment options. By doing so, you’ll make things easier for yourself and your clients.
3. Don’t Forget Your Social Media Platforms
Besides having a website, you probably use some social media platforms as well. This is one of the main reasons why most of the best website designers out there always guarantee that they add links to their client’s social media pages and/or accounts. By adding these links, you can ensure that your customer’s focus remains on your brand, but this will also allow you to gain a wider audience on Facebook, Twitter, and/or Instagram.
4. Only Post High-Quality Content
In order to truly impress your clients, high-quality content is an absolute must. So, instead of, for example, taking pictures with your phone, you should use a professional camera for doing this, mostly because it’ll allow you to produce high-resolution photographs. Blurry images will certainly send an individual to another company, which is why you need to produce high-quality content. But, this doesn’t only refer to photographs.
It’s highly possible that you’ll also have text on your site, hence, guarantee that it’s well-written, on point, and that it doesn’t have any grammatical errors. If you cannot guarantee this, your entire brand and organization won’t look professional, hence, people might not feel like they should hire your company. Thus, no matter what type of content your post, you need to make sure that it’s high-quality.
5. It Needs to Be Mobile-Friendly
Nowadays, we take our smartphones everywhere, which means that billions of people use them for a wide range of things – from browsing websites to making online purchases, all the way to finding information that they need. This is why you need to make sure that your site is mobile-friendly. If you want your company to be successful, you must keep in mind that optimization and customization are the keys.
6. SEO is an Important Thing
Although it seems like a lot of business owners overlook this fact, search engine optimization, or SEO for short is extremely important. Why? Well, it’ll allow you to use targeted keywords that’ll, in return, enable you to increase the visibility of your site on different search engines such as Bing or Google. If you don’t implement some SEO strategies, you won’t be able to make your site visible, which can impact your revenue quite a lot.
7. Constantly Update it
No one likes accessing a site just to see that it hasn’t been updated since 2019, especially since your customers might think that your organization is struggling. Hence, you should update it with new content frequently, no matter if you opt for introducing a new product or writing a how-to guide on your blog. Additionally, don’t forget to include information on your company, which leads us to our next and last point…
8. Add an “About Us” Page
When people work with an organization for the very first time, they usually want to learn more about the company, as well as the people behind it. And, if they cannot find this info on your site, they might end up choosing a different one. So, besides adding info on your firm – such as when and why it was founded, its address, and so on – you should also include some info about you, especially your contact details.
If you don’t add, for instance, the address of your office, your telephone number, email address, and so on, people might think that you aren’t transparent and that you’re trying to hide something. Thus, if you want to avoid this happening to you, you must include all the aforementioned things. Additionally, you might also want to add info on your employees, mostly because it’ll show that you care about them as well.
As you can see, there is a wide range of things that you’ll want to do if you want to impress your clients with the design of your website. From ensuring that it’s user- and mobile-friendly, all the way to allowing simple navigation, there is nothing more important than focusing on your site’s functionality.
So, now that you’ve learned more about some of the most important things that you need to focus on, you might want to drop everything that you’re doing and start looking for a professional and experienced web designer organization that’ll be able to provide you with all the things we mentioned in our article above.