She's not a geek, she doesn't belong here
Small details, not big revolutions are needed to inspire women to be part of the technology industry. This talk is based on Belinda’s first book: ‘Little Miss Geek’ and shares her own lessons of working with the UK government to address the gender gap in the technology and her own experiences of what works and what does not.
The Empathy Revolution in Business
The traditional corporate culture values of hierarchy and status are outdated. Those businesses with an empathy deficit need to learn how to survive in a world where employees and customers demand empathy. This talk is based on Belinda’s second book: The ‘Empathy Era’ and gives practical examples for both men and women who want to create a more empathic environment.
Don’t pink it & shrink it
If you want to get women to fall in love with your brand, don’t ‘pink it & shrink it.’ Focus on 3 things: Emotion, Reassurance and Authenticity. This talk is based on examples of where brands have been successful at engaging women and shares three years of research understanding what makes women tick. And it’s not kittens and knitting!