The Problem We’re Trying to Solve
Little Miss Geek is the social arm of Lady Geek’s business. The aim is to do what Jamie Oliver did for school dinners: to inspire the next generation of young girls to become tech pioneers.
What the campaign entails:
To kick start the campaign, Belinda Parmar (Founder and CEO of Lady Geek) has written a book, also called Little
Miss Geek, which outlines the problem and how we can solve the issue. We are also planning to run ‘after-school coding clubs’ for girls, which aim to excite and educate young girls how to code.
We have already begun carrying out workshops in both primary and secondary schools, where we explore both girls and boys’ perceptions of the tech industry; their attitudes towards the ICT curriculum and provide them with careers advice within the industry.
In addition, we are hosting Twitter Parties to raise awareness of the issue (#LittleMissGeek). Our first Twitter Party trended Top 3 in the UK: