More women than men play casual games between the age of 24-35.

Women represent a growth market bigger than India and China combined.

4 out of 10 gadgets now bought in the UK are now bought by women.

Women control $12 trillion of the overall $18.4 trillion in global consumer spending.

The fastest growing segment on Facebook is women over 55.

Lady Geek/ YouGov, 2010.

1% of women think tech manufacturers have them in mind when designing products.

The missed financial opportunity of not targeting women is £0.6 billion in the UK alone.

85% of all brand purchases are made by women but only 3% of advertising agency creative directors are women.

71% of women feel that brands only consider them for beauty & cleaning products.