What we do

Our expert team of gender experts, designers, creative writers and technologists can help your brand win the Battle for Women’s Hearts and earn the trust of 51% of the population.

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Problems we can solve

1. What proportion of my sales am I losing by not engaging women?  Why am I losing sales to women?

2. How can I sharpen the marketing I am already doing?

3. How do I talk to women without patronising them and not alienating my male audience?

4. How can I use social media and curate meaningful conversations with women?

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How

We have a series of products: Female Immersion Days, Influencer Panels & Ambassador Programmes & Twitter parties.

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Results

Our first ‘live’ panel event for Xbox reached 40,000 people via Twitter with 68,555 impressions at a cost of 7p per impression for Xbox. Our Female Immersion Days transformed the retail tech landscape for women and generated 2 ideas which have been implemented in Vodafone Budapest store and increased NPS. We cherry picked 15 of the most influential women in Britain to become Ambassadors of the Lumia. Our Female Immersion Days for Vodafone generated 3 global ideas marketing ‘Power to You’ meaningful & relevant to women. Given an ‘outstanding’ 95% satisfaction rate for our Vodafone Female Immersion Days. Generated an idea for Xbox to win the hearts and minds of mums which is now being implemented globally.

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