Founder of Lady Geek and Lady Geek TV, Professor at Syracuse University with over 17 years experience in marketing.
There is so much brands can do to empower women to feel inspired by technology and games rather than daunted and intimidated which is what thousands of women I spoke to currently feel. My vision is that women dream about their 37inch HDTV before they go to bed. That technology makes a women’s heart beat faster….in a good way, not gradually sends them into the depths of despair because either the retail experience is so dire or that companies ‘pink & shrink’ their products for women.
To paraphrase Jean Paul Sartre, for many women, hell on earth is shopping for a HDTV or a new digital camera. And when you think about what you are buying, something that is going to transform your living room or capture images or those dearest to you, why should it be so god damn awful? Especially when Forrester calculate that the missed financial opportunity is $1 Billion.
We are transforming the way our clients think, feel and sell to women.
In balance with our commercial activity, I am just as passionate as our not-for-profit activities. Our book: Little Miss Geek is exploring why girls are not considering careers in technology and combining that with workshops with primary and secondary schools to change the path and future of the next generation of Lady Geeks.
Drop me a line at belinda@ladygeek.com @belindaparmar.
