Here are a number of assumptions that I have encountered so far:

1. Young women don’t think IT careers are cool, and still imagine the industry to be populated with uncool ‘geeks’ and ‘nerds’.
2. High schools struggle to present up to date, interesting IT classes and fail to engage the interest of young women.
3. Women want creativity and meaningful human interaction in their work, and they don’t feel that IT careers provide either.
4. Women enjoy using gadgets (eg mobile phones) but are not interested in the technology behind them.

These seem fairly reasonable, and widely held theories, but while so few people in education really know what women find rewarding or off-putting about IT careers, and while they base their recruitment drives on assumption it is no surprise there are so few ladies entering IT careers.

On June 22nd I spoke with Anna Liu, Associate Professor at UNSW. Anna’s career in IT spans 15 years. I will be posting more from my conversation with Anna, so watch this space.

When asked how she first became interested in IT Anna says that it was in the third grade when she chose to go to a Computer Summer Camp. She also sites an earlier episode, when her father identified her interest in mathematics on a first-grade enrolment form. Did she really stand out as a mathematician so early on or did she respond to proactively live up to her father’s expectations? She doesn’t know for certain, but it seems that she certainly had her parents’ encouragement from an early age.

“But what,” I asked, “about the coolness factor? Were you not worried about what your peers would think?”
Anna laughs “Well I think I was already classed as one of the geeks!”

We chuckle; neither of us were trend setters at school. But does Anna still see the coolness factor as an issue for female high school students with the potential to enter IT studies and careers? Is there still a perception that IT is uncool and does that really prevent women from pursuing IT studies?

“I think that perception has changed a lot” she says, “IT is the cool thing right now, and I can see women getting into it, particularly the social networking aspect.”

We decide that coolness is not so much the issue at the moment, but Anna raises another point:

“We don’t see enough female participation in the IT industry because we are failing to attract the hardworking female with good HSCs…”

“Generally speaking, girls who get good marks and who enjoy science and maths go straight into medicine. Those who enjoy the communications and English language aspects go straight into law. I don’t know if it’s a matter of dollars or that we haven’t publicised and marketed top IT executives.”

It seems a valid point; most of us know lady doctors and lawyers, and I dare say could name a few fictionalised TV characters in those professions too. But there are fewer recognisable people, in real life or TV who demonstrate the success and enjoyment that women can achieve in technical roles.

So how can we encourage women in technical roles to come forward and share their experiences?

Veronica is a successful software developer. Here she shares some of her experiences in the gender-stereotyped world of IT:

“During the first year of my Computer Science course at USYD, there was no shortage of female students — the ratio was about 50/50. Most of them Asians, very few of Anglo-Saxon background. I think in Asian culture, “geeky” girls are not classed as uncool at all (at least not in Hong Kong, where I grew up — they are often viewed as well informed and thus cool).

“After the first semester, numbers of females started to drop drastically. I have asked a lot of friends why they dropped out, and they generally say how they don’t really care about IT as much as say Economics or Commerce, or Law, so they switched. Of those, there are also many that felt like it’s hard to compete with people (mostly guys) who grew up programming and full of “techniness”, while they are just starting to take an interest and learn for the first time.

“My Computer Science course in uni was full of guys who were proud of their hard core programming abilities, and often they would paint females as ‘noobs’ and ‘wannabes’ — in a group work intensive uni course, this is a big disadvantage for female students who are generally interested and want to do well, but were labelled as lame and pretty much ostracised from the group.

“Many I found, dropped out thinking “I don’t have to put up with this crap”, and end up in other courses where they felt they were taken as equals.

“I also think fewer females start being interested in IT when they’re young because of that mental image of a computer nerd with thick glasses who can’t communicate — can’t help that, it’s a popular stereotype.”

Thanks to Veronica Luke for sharing her experiences.