http://ladygeek.com/archives/55#utm_source=rss&utm_medium=rss&utm_campaign=sat-nav-marketers-are-driving-women-away Helping businesses sell technology to women Fri, 28 Oct 2011 19:59:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ladygeek.com/archives/55/comment-page-1#comment-63 elisabethkelan Thu, 22 Nov 2007 13:17:27 +0000 http://ladygeek.org.uk/archives/55#comment-63 There is often the assumption that women cannot think spatially. However research suggests that women tend to prefer different mental strategies. For instance women and men use different strategies to navigate. Men prefer maps while women navigate based on landmarks. I have noticed that some satellite navigation systems include landmarks but rather on the level like the Eiffel Tower. Maybe integrating landmarks like shops would be a way to make satellite navigation more appealing to women. There is often the assumption that women cannot think spatially. However research suggests that women tend to prefer different mental strategies. For instance women and men use different strategies to navigate. Men prefer maps while women navigate based on landmarks. I have noticed that some satellite navigation systems include landmarks but rather on the level like the Eiffel Tower. Maybe integrating landmarks like shops would be a way to make satellite navigation more appealing to women.

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