Comments on: By engineers for engineers? Creating technology that can be used intuitively http://ladygeek.com/archives/26#utm_source=rss&utm_medium=rss&utm_campaign=by-engineers-for-engineers-creating-technology-that-can-be-used-intuitively Helping businesses sell technology to women Fri, 28 Oct 2011 19:59:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: belindaparmar http://ladygeek.com/archives/26/comment-page-1#comment-13 belindaparmar Mon, 08 Oct 2007 08:33:16 +0000 http://ladygeek.org.uk/archives/26#comment-13 Interesting debate. But often the marketing is even more key than the product when talking to women and Microsoft get it SO wrong. This video is a a year or so old but clearly demonstrates the point- If Microsoft did the Ipod packaging what would it look like? A mess. What Apple do so beautifully is make intuitive technology that is sexy, beautiful and desirable for women (and men). Women want technology to feel luxurious as well as feeling intuitive. If you are to convince a women to spend £400 on a phone versus £400 on a designer outfit and pair of shoes, you have to make the experience as sensual. http://video.google.co.uk/videoplay?docid=36099539665548298&q=if+microsoft+did+the+ipod+packaging&total=2&start=0&num=10&so=0&type=search&plindex=1 Interesting debate. But often the marketing is even more key than the product when talking to women and Microsoft get it SO wrong. This video is a a year or so old but clearly demonstrates the point- If Microsoft did the Ipod packaging what would it look like? A mess. What Apple do so beautifully is make intuitive technology that is sexy, beautiful and desirable for women (and men). Women want technology to feel luxurious as well as feeling intuitive. If you are to convince a women to spend £400 on a phone versus £400 on a designer outfit and pair of shoes, you have to make the experience as sensual.

http://video.google.co.uk/videoplay?docid=36099539665548298&q=if+microsoft+did+the+ipod+packaging&total=2&start=0&num=10&so=0&type=search&plindex=1

]]> By: Sal http://ladygeek.com/archives/26/comment-page-1#comment-12 Sal Sun, 07 Oct 2007 23:46:42 +0000 http://ladygeek.org.uk/archives/26#comment-12 Is this ever likely to catch on? With the exception of the XBox, Microsoft's forays into hardware have been spectacularly unsuccessful, and who cares about their alternative laptops: Do you know anybody who owns or even wants a tablet PC or a UMPC? :-) Is this ever likely to catch on? With the exception of the XBox, Microsoft’s forays into hardware have been spectacularly unsuccessful, and who cares about their alternative laptops: Do you know anybody who owns or even wants a tablet PC or a UMPC?
:-)

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