http://ladygeek.com/archives/24#utm_source=rss&utm_medium=rss&utm_campaign=the-game-of-life Helping businesses sell technology to women Fri, 28 Oct 2011 19:59:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ladygeek.com/archives/24/comment-page-1#comment-18 belindaparmar Mon, 15 Oct 2007 08:50:11 +0000 http://ladygeek.org.uk/archives/24#comment-18 Since writing this I see that Ubisoft have developed a category of Games along with their Inagine range for 'older women' called Self Improvement. I think the key is how they position and execute their marketing strategy as it will take alot of preparatory research and thinking so not to fall into the pinking up and dumbing down of these games. Since writing this I see that Ubisoft have developed a category of Games along with their Inagine range for ‘older women’ called Self Improvement. I think the key is how they position and execute their marketing strategy as it will take alot of preparatory research and thinking so not to fall into the pinking up and dumbing down of these games.

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