Comments on: Economist: And in the Blu corner… http://ladygeek.com/archives/23#utm_source=rss&utm_medium=rss&utm_campaign=economist-and-in-the-blu-corner Helping businesses sell technology to women Fri, 28 Oct 2011 19:59:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sal http://ladygeek.com/archives/23/comment-page-1#comment-9 Sal Wed, 03 Oct 2007 09:49:28 +0000 http://ladygeek.org.uk/archives/23#comment-9 Might it be worth investigating the differences between male and female attitudes to 'stuff'. My experience tells me that all the great hoarders of stuff (e.g. DVDs, Comics, Books) have been men. Does anybody remember the story of Crouch End's "Mr. Trebus" as a prime example? Are women less likely to accumulate stuff - possibly because they place a higher value on the overall quality of living space. What I'm getting at here is that while these video-on-demand services are mainly being sold to men as cool home AV devices, there might be an equally valid sales-pitch to women who might come to see an XBox 360 as a device that liberates the living room from clutter. Might it be worth investigating the differences between male and female attitudes to ‘stuff’. My experience tells me that all the great hoarders of stuff (e.g. DVDs, Comics, Books) have been men. Does anybody remember the story of Crouch End’s “Mr. Trebus” as a prime example?

Are women less likely to accumulate stuff – possibly because they place a higher value on the overall quality of living space.

What I’m getting at here is that while these video-on-demand services are mainly being sold to men as cool home AV devices, there might be an equally valid sales-pitch to women who might come to see an XBox 360 as a device that liberates the living room from clutter.

]]> By: Sarah Blow http://ladygeek.com/archives/23/comment-page-1#comment-8 Sarah Blow Tue, 02 Oct 2007 20:25:17 +0000 http://ladygeek.org.uk/archives/23#comment-8 Interesting you note that Microsoft are pushing out video to the Xbox... it was only today that they were talking about the power of the internet in the living room and how they were investing heavily in mobile and iptv. Food for thought I think... and that doesn't even bring into the conversation technology like the MS Surface and the Hug Shirt clothing technology. Lets hope that the big companies don't exclude the women from their markets or they will soon find some new big companies popping up being run by women in their space and catering for the female markets ;) Interesting you note that Microsoft are pushing out video to the Xbox… it was only today that they were talking about the power of the internet in the living room and how they were investing heavily in mobile and iptv. Food for thought I think… and that doesn’t even bring into the conversation technology like the MS Surface and the Hug Shirt clothing technology.

Lets hope that the big companies don’t exclude the women from their markets or they will soon find some new big companies popping up being run by women in their space and catering for the female markets ;)

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