it is interesting to finally see women’s wants being taken into consideration. i agree that technology needs to be designed to meet human needs, we shouldn’t have to pander to it

i take issue with the finding that women want phones to be fashion accessories. i’m very interested in style but that doesn’t take the form of buying the latest stuff…surely that’s just pandering to wasteful consumer culture and lining someone else’s pockets? i don’t see it as progress that women move on from buying endless shoes to buying endless gadgets.

if manufacturers have finally realised that they can make even more dosh by “feminising” gadgets, we women need to use our brains and cultivate our positive, feminine characteristics in ways other than shopping