Comments on: Where are the Women… Gamers? http://ladygeek.com/archives/1109#utm_source=rss&utm_medium=rss&utm_campaign=where-are-the-women-gamers Helping businesses sell technology to women Fri, 28 Oct 2011 19:59:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Genesis http://ladygeek.com/archives/1109/comment-page-1#comment-1572 Genesis Thu, 04 Mar 2010 12:43:23 +0000 http://ladygeek.org.uk/?p=1109#comment-1572 "This will be just like (most popular casual title of the day), but we are going to make it deeper! With long, deep quests! And extensive Crafting! And arenas for combat! And leader boards!” to which I will ask, “And how do these things appeal to your female audience?”" So, let me get this clear. The women section of the casual gamer market (which is 70% while the overall market share when including hardcore gamers is down to 45%) don't want games which have "long deep quests", "crafting", "combat" and "leader boards"? So, what you're saying is that its wrong for gaming companies to make games for their hardcore gamers. They should instead keep them "dumbed down" to ensure they appeal to their casual gamer market? Even though that market equates to less than 50% of their main target market? I'm sorry but this, like the "pink makes me feel blue" blog entry, smacks of chip-on-shoulder rather than problem-with-industry. “This will be just like (most popular casual title of the day), but we are going to make it deeper! With long, deep quests! And extensive Crafting! And arenas for combat! And leader boards!” to which I will ask, “And how do these things appeal to your female audience?””

So, let me get this clear. The women section of the casual gamer market (which is 70% while the overall market share when including hardcore gamers is down to 45%) don’t want games which have “long deep quests”, “crafting”, “combat” and “leader boards”?

So, what you’re saying is that its wrong for gaming companies to make games for their hardcore gamers. They should instead keep them “dumbed down” to ensure they appeal to their casual gamer market?

Even though that market equates to less than 50% of their main target market?

I’m sorry but this, like the “pink makes me feel blue” blog entry, smacks of chip-on-shoulder rather than problem-with-industry.

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