Another influencing factor could be, as men have become more influenced by aesthetics (the use of moisturisers after shaving, more cosmetic products aimed at men, more image conscious branding in clothes due in large part, sadly, to one Mr Beckham), it is felt that this is the single most important thing women consider when buying technology. However, I think maybe the pink thing (nintendo have just started a pink DS campaign) is aimed at lower hanging fruit in the fairer sex than savvy, educated business women. The analagy of men at a dance is perfect and this is their tentative foray; young girls, WAG wannabes, and dare I say it? yes, chavs. Once they have conquered the mass market to get their confidence up, maybe then they will get the cahones to approach women further up the food chain.